Our “Gumtree Gonzo” Marketing Campaign

Last November, we released our game Square Off on iOS and Android. It’s a 2.5D twin-stick shooter where you take on the role of a square-shaped hybrid mutant created by a crazy professor to stop aliens from invading earth.

photo

At this point we wanted to tell the whole world about our game! The problem was that we didn’t have much money. So we did what we could with what we had – we placed a free ad on Gumtree.

the ad

On 18th of December we published our ad. We placed it under Jobs > Volunteers. Before we went “live”, we decided to put in a few extra bits and pieces to make the ad seem more real. We set-up a LinkedIn account for our Professor under the name “Claus von Zwerg”, in case someone did a Google search for him. We also bought a sim card with a mobile number. We recorded a voicemail message by the Professor (in a German accent of course) for the people who would phone in – it had instructions to visit a shortened url link directing to a micro page on our site.

15 minutes into the campaign, the fun began – that’s how long it took to receive our first email. 24 hours later, our ad received over 500 views. By 36 hours, we were 9 views short of reaching 800.

During these 36 hours, we received 15 emails, 7 text messages, and a few phonecalls regarding the ad. Here are the emails that we received (minus the blanked out names for privacy). They range from funny, serious, to right down aggressive. 

On the stroke of 36 hours Gumtree decided to pull our ad from the Volunteers section. They placed it under their Video Games category – right down to page 18. And that’s when our campaign pretty much stopped.

You can still see the ad on Gumtree here, but unfortunately the views counter was reset when the ad got bumped in the video games section. However, the phone number still works, so don’t be shy, and give us a call – we would love for you to “come on board”.

Tagged with: , , ,
Posted in Square Off, Uncategorized

Square Off released for iOS and Android

Rather than duplicate all the info here, please check out the Square Off page or Press Kit for more detailed info.

Please tell all your friends about this awesome game that they can now play on iOS and Android, as well as Xbox, Ouya and WinPhone. Also, if you can find the time to leave a review and rating for it, that’d be most helpful of you :D

Enjoy the trailer:

Posted in Uncategorized

Website Rejigged

In preparation for the big Square Off release on iOS and Android, we’ve rejigged the website. This means our blog will be integrated in to the site itself and allow for easier content management.

Let us know what you think of the new layout!

Posted in News

Gnomic featured in PC PowerPlay Australia

It’s been some exciting times in our little studio. After showing off Square Heroes and Square Off at PAX, we’ve been featured in the latest PC PowerPlay Magazine – nice one!

Here is the little write-up on  us below – just click on the image to see a bigger version.

We’re very proud…

Gnomic Studios in PC Power Play

Tagged with: ,
Posted in Gnomic

Gnomic heading to PAX Melbourne

Haven’t had a minute to scratch myself lately. That’s because we’ve been hard at work preparing to exhibit at PAX this weekend. We’re showing Square Off on Windows Phone and OUYA, but most excitingly we’re unveiling Square Heroes to the public for the first time!

Check out the press release for more info.

Gnomic_PAX_Press_Release

SquareHeroes_Screenshot1

SquareHeroes_Screenshot2

Posted in News, PAX, Square Heroes, Windows Phone

Eggtastic Characters

Eggtastic character concepts based on this year’s game jam game:
 http://globalgamejam.org/2012/eggtastic

Posted in Graphics

Throng Concept Screenshots

These screenshots were put together using a “mish-mash” of old concept art, some of which can be found on this blog. Throng was a prototype game that was worked on before Square Off. This is an attempt at resurrecting some of the original elements of the game while redesigning it for the mobile devices. Throng isn’t dead yet!

Posted in Throng

Square Off WP7 1.5 Update!

We’ve just released the 1.5 update to WP7 Square Off! Here is the feature list:

- Choose any colour for your Square Avenger!
- Downloadable ringtones and wallpapers (the free version has one of each, the paid version has 4 ringtones and 3 wallpapers).
- Option to disable in-game vibration
- Messages from the Developers
- Various stability and bug fixes

We also hit 160,000 downloads of Square Off just on WP7 which got us pretty excited and to celebrate, we decided to drop the price of the full game to $1 until the end of January!

Here's to the update!

Check out a video and get the marketplace links here.

Posted in Square Off, Windows Phone

Square Off 1.4 Update (Mango Support)

The 1.4 update for Square Off is now live on the marketplace and is available for both the paid and FREE versions of the game. The update has increased the performance of the game significantly and also added support for fast resume.

We have another update in the works already with a much requested feature, but it is still early days and I would prefer to keep it a surprise :)

Thank you all for your marketplace reviews which have been overwhelmingly positive (click here to see reviews and comments from our many users around the world). The free version is really taking off and quickly climbing to the top of the free games category.

Posted in Square Off, Windows Phone

1.3 Update and FREE version released!

For a little while now we have been working away on the big 1.3 update to Square Off on WP7 and we just published it on the marketplace! Here are some of the updates and features:

- Online high-scores and ladders!
- Enhancements to movement control
- German language support
- A number of stability / bug fixes
- Smaller download size for new users (20MB)

We have also decided to release a free, ad-supported version. It has the same features as the full version, except ad banners will display while you are playing. Check it out here.

Posted in Square Off, Windows Phone